End your summer strong with a bold marketing boost.
RBOA is a digitally-driven marketing agency specializing in five key areas to grow your business: Digital Marketing for impactful strategies, Social Mediafor engagement, Web Design for stunning, user-friendly sites, SEO for higher visibility, and Videoservices to captivate and convert.
Together, we’ll fuel steady growth that lasts beyond the summer.
Happy 40th anniversary to RBOA!We were delighted to see this article in the Tallahassee Democrat; big thanks to TaMaryn Waters.
Geofencing Campaign Guide: How to Use Location-Based Ads the Right Way
Geofencing lets you deliver ads to people based on their location—like a stadium, conference, or storefront. Used wisely, it feels intuitive, not intrusive. At RBOA, we help businesses and nonprofits reach real people in real places at exactly the right moment.
Meta Special Ad Categories: What Are They and Does It Affect How You Advertise Your Business?
Ads about housing, employment, or credit must follow Meta’s Special Ad rules. That means limited targeting—no ZIP codes, age, gender, or Lookalikes—so your campaigns may reach fewer people and run less efficiently.
In the Era of AI Search: Are You Adapting Your SEO Strategies for AEO?
Traditional SEO isn’t enough anymore. AI-powered search tools like ChatGPT and Microsoft Copilot now prioritize direct answers over link lists. Enter Answer Engine Optimization (AEO)—optimizing your content so AI can easily find, interpret, and cite it.
"After spending two weeks exploring Japan, I collected mental notes about the fascinating marketing approaches I encountered. As someone who lives and breathes marketing strategy daily, it was impossible not to notice how Japanese advertising differs from what we’re accustomed to in Western markets. While my trip wasn’t focused on professional research, the marketer in me couldn’t help but document these unique approaches that might inspire our strategies back home."
"RBOA took the time to really understand our culture and values and then reflect that in our social media presence—which we get compliments on all the time. Their expertise took our hiring process to the next level and was instrumental in assisting us with establishing our multi-state firm. Thanks, RBOA!"
It was great to see everyone, catch up, and capture content right in out Jacksonville locaion!
RBOA's CMO,Erica Thaler, traveled to Jacksonville for Leadership Tallahassee Class 43 orientation. She tells us that it was an incredible and revealing weekend, and she's excited to explore the ways to serve our community in this year-long program with amazing people. Thank you to the Tallahassee Chamber of Commerce for this program.
RBOA is excited to donate 20 Chromebooks to the School of Arts and Sciences in Tallahassee, FL! We believe that strong reading skills and digital literacy are critical to student success—and access to technology helps make that possible. This donation reflects our commitment to fostering innovation, equity, and opportunity in education. Check out the link here to see how 3rd-grade reading growth makes a lasting impact.
RBOA'sIlaria Georgi attended Access Tallahassee's "Coffee & Connections" event in August held at Hearth and Soul. Coffee and colleagues - sounds like a great way to start the day!
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